Start date: September 2021 (or later)

Are you looking for an International Thesis Internship where you will investigate the Thai market for an international company? And do you speak fluent Thai? Bruynzeel Storage Systems, from the Netherlands in Europe, is looking for you!

Thesis Assignment – International Marketing Plan Thailand

Our company
Bruynzeel Storage Systems develops, manufactures, sells and maintains innovative storage solutions for offices, archives, libraries, museums and warehouses. As a producer, consultant and installer, Bruynzeel Storage Systems is a market leader in the development of space-saving archiving and storage systems. The company’s head office and factory are located on a single site in Panningen, Netherlands, covering an area of 28,000 m2. Bruynzeel sells in nine European countries through dedicated sales offices and globally via a network of distributors in 43 countries. Currently, in Asia, Bruynzeel has distributors in Hong Kong, Vietnam, Malaysia, Singapore, Philippines and China.

Via this link you can see our corporate video.

Our company culture
Bruynzeel Storage Systems is customer-oriented and differentiates itself by creativity and a winning mentality. We achieve this by intensive cooperation within the group and sharing knowledge and experience. Our products are characterized by quality, functionality and design; our employees by quality, commitment and involvement.

The assignment
You will develop a Strategic International Marketing Plan for the Thai market, where you will advise us on the opportunities and risks to enter one of these markets. After market research the focus will be on the most important part of the assignment: finding potential (local) partners. Knowledge of the language is preferable, since it will help tremendously while doing research.
The plan could exist of the following subjects:

  • Internal and external analysis (ABCD analysis)
  • SWOT-analysis
  • Market approach & market positioning
  • Risks
  • Action plan

You will do the thesis assignment remotely from home office (or school campus) and be supervised by the Area Sales Manager Asia (located in the Netherlands). We will provide full support and offer a flexible scheme.

Your profile

  • The ability to speak Thai language fluently
  • An international mindset
  • You are a commercial type
  • You are enthusiastic

Interested?
Please send your cv to rik.linders@bruynzeel.org or contact him on +31 6 22 444 187.