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Bruynzeel and El Ajou Sign Strategic MoU in Riyadh to Support Saudi Vision 2030
28-05-2025
Press release
Bruynzeel Storage Systems and El Ajou Group Sign Strategic MoU in Riyadh to Support Saudi Vision 2030
Riyadh, May 27, 2025
Bruynzeel Storage Systems, Europe’s leader in mobile and space-saving storage solutions, and El Ajou Group, one of Saudi Arabia’s most respected solution providers, have signed a strategic Memorandum of Understanding (MoU) to strengthen their collaboration in support of the Kingdom’s Vision 2030. The MoU was signed by Eelco Ockers, CEO of Bruynzeel Storage Systems, and Erdem Soyal, CEO of El Ajou Group, during a ceremony in Riyadh.
“This continued commitment with El Ajou Group marks a remarkable chapter in our 20 years partnership in Saudi Arabia. Aligned with Vision 2030 our collaboration supports the Kingdom’s drive for innovation, sustainability and smart infrastructure. Together we are proud to deliver sustainable storage solutions that contribute to Saudi Arabia’s transformation,” said Eelco Ockers, CEO of Bruynzeel Storage Systems.
“El Ajou Group has always believed in long-term partnerships that create real impact. With Bruynzeel Storage Systems, we are delivering world-class innovations locally, backed by deep market knowledge and execution strength. This MoU is not just a statement, it is a promise of commitment to the Kingdom’s future,” added Erdem Soyal, CEO of El Ajou Group.
Together, Bruynzeel Storage Systems and El Ajou Group bring over 190 years of combined experience, forming a powerhouse alliance dedicated to delivering high-quality, sustainable, and future-proof storage systems for Saudi Arabia and the wider region. This partnership marks a major milestone in enabling smarter space utilization across key sectors such as culture, healthcare, and education. In alignment with Vision 2030 and the Saudi Green Initiative, both companies are envisioning local production capabilities, contributing to the Saudi Made initiative. This step will not only enhance knowledge transfer and job creation but also directly support the Kingdom’s national targets for economic diversification and industrial localization.
The partners are also making long-term investments in local presence, including the establishment of a dedicated full-time specialist team in Riyadh, covering sales, design, and after-sales service. In addition, they are creating a state-of-the-art office and showroom in Riyadh, a unique facility that will serve as a hub for innovation, consultation, and demonstration of advanced storage technologies.
Bruynzeel Storage Systems’ solutions are climate-neutral (scope 1 & 2) and engineered to reduce emissions by up to 98 percent through intelligent design and use of materials like Bruynzeel GreenSteel®. As The Footprint Reduction Company, Bruynzeel Storage Systems is committed to achieving net-zero emissions by 2035. This partnership is here to stay and combines global expertise with local delivery to serve the Kingdom’s most critical sectors with excellence, sustainability, and long-term vision.
About Bruynzeel Storage Systems Founded in 1953, Bruynzeel is a European market leader in mobile storage solutions serving museums, archives, healthcare, and industry. Its clients include global institutions like the Louvre and the British Museum. With operations in Europe, the United States, and worldwide, Bruynzeel delivers the most sustainable and efficient storage systems available.
About El Ajou Group Established in 1958, El Ajou Group is a pioneering Saudi company delivering advanced IT, imaging, and enterprise solutions. With a strong legacy and national reach, El Ajou plays a vital role in driving digital transformation and sustainability in line with Vision 2030.